Launching A Rebrand
The MDX Students' Union underwent a transformative rebranding initiative to align with its new strategic direction. As part of this process, I undertook the responsibility of implementing the updated brand identity in the video & animation department to successfully launch the initiative.
CLIENT
MDX Students' UnionMY ROLE
Art Direction
Motion Graphics
Video Production & Editing
Sound DesignINDUSTRIES
EducationalLOCATION
London, UKRebranding Your Union
The rebranding of Middlesex University Students' Union (MDXSU) was essential to align with its new initiatives and better represent its vibrant community. The SEED Creative Agency spearheaded the rebranding, aiming to create a dynamic visual identity.
The Challenge
To capture and retain the audience's attention, it was imperative to create a visually dynamic rebrand. My role involved translating the initial concepts we received for the rebrand into a compelling animated video.
Through detailed storyboards, hand-crafted motion graphics, fast-paced video editing, and synchronized sound effects, I wanted to ensure a cohesive and captivating narrative that resonated deeply with the target audience.
Rebrand Launch
The trailer strategically launched the MDXSU rebrand, successfully encapsulating the new identity and engaging the audience.
This project exemplified the power of high-quality motion graphics in modern digital storytelling, ensuring the MDXSU rebrand resonated with the target demographic.
Learn more about the rebranding process here