FALL

Branding

FALL is a fashion-based social commerce mobile application that merges social media, marketplaces, and retail shopping into a seamless platform. As an emerging brand, FALL required a distinctive visual identity to position itself effectively in the market.

CLIENT
FALL

MY ROLE
Brand Identity
Marketing Collaterals
Brand Guidelines

INDUSTRIES
Fashion

LOCATION
London, UK

Case Study

FALL (Fashion for All) stands out in a bustling industry filled with exaggerated claims and fleeting trends. In this dynamic landscape, establishing a unique and compelling brand becomes crucial.

As a branding enthusiast, my approach always begins with putting pen to paper. These preliminary drafts I sketched and refined serve as the stepping stones towards achieving the ultimate expression of the logo for FALL.

Logo

The logo for FALL encapsulates the core brand values, drawing inspiration from the dynamic artistic movement of futurism.

Rooted in themes such as technology, speed, and youthfulness, the logo reflects a sense of forward-thinking and progress. With sharp and sleek corners, each letter relies on the other to create a cohesive piece of art that looks futuristic and bold while simplicity ensures its timeless appeal.

Colours

Colour is the most fundamental yet most powerful tool in creating or expressing a mood or feeling. FALL primary colours serve as a foundational palette that works universally across the brand.

Inspired by the colours of the fall season - honey yellow, marmalade orange, crimson red and mahogany red, these colours will anchor and balance colour expressions when used with extended primary and secondary palettes.

Mockups

& Adapting

To give life to the expression of the FALL brand, I have created a series of mockups and texture backgrounds that subtly reference the design guidelines built for FALL.

Through their seamless integration with the design guidelines, these elements further enhance the brand's expression, creating a cohesive and captivating brand experience for both digital and tangible manifestations.